Promotional Products & Custom Items

Imprinted Promotional Products

Promotional products (also called advertising specialties and identity products) are usually, but not always, imprinted with a company's name, logo or message. They include useful or decorative articles of merchandise that are used in marketing, educational, and communication programs.

There are four different categories of promotional products:

1. Imprinted products that are given away for free.
2. Imprinted products that are sold at cost. They can provide free advertising.
3. Imprinted items that are given as an incentive for some action (for examples Trade Shows) are known as premiums.
4. Business gifts, awards, and commemoratives are also considered to be promotional products.

Product categories and the percentage of the market

Advertisers spent more than $18 billion in 2005 on products purchased through professional promotional products distributors. 1. Business Gifts - 18.6%
2. Dealer/Distributor Programs - 13.9%
3. Employee Relations & Events - 10.7%
4. New Product/Service Introduction - 8%
5. Brand Awareness - 7.9%
6. Public Relations - 7.4%
7. Employee Service Awards - 6.4%
8. Trade Shows - 5.7%
9. New Customer/Account Generation - 4.8%
10. Safety Education/Incentives - 4.4%
11. Internal Promotions - 4.6%
12. Non-Profit Programs - 3.2%
13. Customer Referral - 2.3%
14. Marketing research - 1.5%

Choosing the right items to give away is important. The best choices are items that people really use as often as possible.:

1. Office & Desk Products. Pens, pencils and stationery with a company's name is one of the most used item.
2. Calendar & Greeting Cards. Print your logo, address and phone number at the bottom of every page. Consider highlighting important dates for your business.
3. Imprinted Golf balls. Link your company's name to your customers' favorite pastime.
4. Apparel & Caps. In effect, you can turn your customers into walking billboards for your firm and anyone who sees them wearing your logo.
5. Magnets
6. Key chains
7. Watches

Why Imprinted Promotional Products? Promotional products marketing fits easily into any advertising budget. They can be directed to selected audiences, which dramatically increases their effectiveness. And they remain in use for long periods of time to repeat the advertising message each time the product is used, without extra cost per exposure. People like to receive them. There are so many products available, there is a lot of flexibility in planning a successful promotion. So it's time to start to promote your company.

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